AXN- Being Human

This campaign created for Being Human consist in 3 fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and vampires.

The idea is to display products specifically created for monsters, showing they have common problems just like the humans, only, they’re not quite human – nor quite monster. Each target has its own products and leading companies. “humanized monster” market.

The campaign consist in 3  fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and  vampires.

Client: Sony Pictures Television / AXN SCI-FI Italy
Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures TelevisionFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Miguel Monteagudo / Juan Behrens 
3D/2D Animation: Daniel Blanco
Compositing: Daniel Blanco
Original Music and Sound Design: Sony Pictures Television In-House

Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Juan Behrens
3D/2D  Animation: Juan Behrens
2D character animation: Juan Behrens
Compositing: Juan Behrens
Original Music and Sound Design: Sony Pictures Television In-House

Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Fabiana Daly
3D/2D Animation: Miguel Monteagudo
Peach Footage: Mark Rigler
Compositing: Miguel Monteagudo
Original Music and Sound Design: Sony Pictures Television In-House

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