AXN- Being Human

The idea is to display products specifically created for monsters, showing they have common problems just like the humans, only, they’re not quite human – nor quite monster. Each target has its own products and leading companies. “humanized monster” market.

The campaign consist in 3  fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and  vampires.

Client: Sony Pictures Television / AXN SCI-FI Italy
Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures TelevisionFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Miguel Monteagudo / Juan Behrens 
3D/2D Animation: Daniel Blanco
Compositing: Daniel Blanco
Original Music and Sound Design: Sony Pictures Television In-House


Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI Italy
Feliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Juan Behrens
3D/2D  Animation: Juan Behrens
2D character animation: Juan Behrens
Compositing: Juan Behrens
Original Music and Sound Design: Sony Pictures Television In-House

Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI Italy
Feliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Fabiana Daly
3D/2D Animation: Miguel Monteagudo
Peach Footage: Mark Rigler
Compositing: Miguel Monteagudo
Original Music and Sound Design: Sony Pictures Television In-House
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