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The idea is to display products specifically created for monsters, showing they have common problems just like the humans, only, they’re not quite human – nor quite monster. Each target has its own products and leading companies. “humanized monster” market.
The campaign consist in 3 fake medication ads. of a pharmacy product specifically created for werewolves, ghosts and vampires.
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Client: Sony Pictures Television / AXN SCI-FI Italy
Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures TelevisionFeliciani / Sony Pictures Television
Creative Director: Andrea Locatelli / Sony Pictures TelevisionFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Miguel Monteagudo / Juan Behrens
3D/2D Animation: Daniel Blanco
Compositing: Daniel Blanco
Original Music and Sound Design: Sony Pictures Television In-House
3D/2D Animation: Daniel Blanco
Compositing: Daniel Blanco
Original Music and Sound Design: Sony Pictures Television In-House
![](https://cdn.myportfolio.com/d3db363b64401a4c833127f0c4a30382/e0a122bdabe09fa57d0b5425_rw_1200.png?h=7a795d25e56d8e1854f28d2c3cffc855)
Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Juan Behrens
3D/2D Animation: Juan Behrens
2D character animation: Juan Behrens
Compositing: Juan Behrens
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Juan Behrens
3D/2D Animation: Juan Behrens
2D character animation: Juan Behrens
Compositing: Juan Behrens
Original Music and Sound Design: Sony Pictures Television In-House
![](https://cdn.myportfolio.com/d3db363b64401a4c833127f0c4a30382/a2a171944f2ed3f604ba01c7_rw_1200.png?h=0d32d0b7230c700edb1b2b27598ed012)
Senior Producer: Barbara
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Fabiana Daly
3D/2D Animation: Miguel Monteagudo
Creative Director: Andrea Locatelli / Sony Pictures Television
Client: Sony Pictures Television / AXN SCI-FI ItalyFeliciani / Sony Pictures Television
Direction: Miguel Monteagudo
Art Direction: Fabiana Daly
3D/2D Animation: Miguel Monteagudo
Peach Footage: Mark Rigler
Compositing: Miguel Monteagudo
Compositing: Miguel Monteagudo
Original Music and Sound Design: Sony Pictures Television In-House